For change to be successful, the team members must desire to support and participate in the change. Simply building awareness does not generate desire. Showing the team what is in it for them will produce a great starting point and help generate support. The beginning of the change process is very important and showing the affected parties how the change will improve their environment will initiate the process on the right foot.
What’s in it for Me?
In order to answer the question “What’s in it for Me?”, or WIFM, change management leadership must create energy and engagement around the change. This builds momentum, and instills support at all levels of the organization. Factors that influence WIFM are:
- The nature of the change
- The organizational context for the change
- A team member’s personal situation
- What motivates the team member as an individual?
Effective communications are essential for building support throughout the team.
Whoever communicates with the team members impacted by a change must have a clear understanding of the overall nature of the change, its reasons, and how it aligns with the vision for the team. He or she must understand the risks of not changing, the timing of the change, and what people will be most impacted by the change.
Communications options are many, including email, presentations, postings on the organization’s intranet, flyers and circulars, banners, online or phone conferences, and special social events.
Beforehand, communicators should identify and segment audience groups, craft messages appropriate for each audience, and determine the most effective packaging, timing, and methods for communicating.
- Executive sponsorship
- Coaching by managers and team leaders
- Ready access to business information