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Internet Marketing Fundamentals Training Course

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Internet Marketing compromises the use of the internet to deliver promotional marketing messages to consumers. Internet Marketing includes email marketing, search engine marketing, social media marketing, display advertising and mobile advertising. Internet Marketing typically involves both a publisher and an advertiser. The publisher integrates advertisements into its online content, and the advertiser provides the advertisements displayed on the publisher’s content. Communication is an essential part of marketing and the internet has changed the way people communicate. Internet Marketing has become a low cost marketing tool that can reach a large audience.

Participants of TBAE’s Internet Marketing Fundamentals course will acquire skills to market their company online. They will learn the importance of content in Internet Marketing and how to utilize content correctly. Subjects covered in the course include SWOT Analysis in Marketing, Marketing Research, Real Time Marketing, Brand Management, Social Media, Capturing Leads, SEO Basics, Website Characteristics and Campaign Characteristics.