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Marketing Basics Training Course

Marketing Basics
Image Source: David Saunders

Marketing can be described as the process of communicating the value of a product or service to customers.  Marketing is a critical business function for attracting customers and selling products and services. It can also be described as the link between society’s material requirements and its economic patterns of response. Marketing is the process of communicating the value of a product or service to prospective clients. Marketing requires an understanding of consumer buying behavior and is an essential part of every business.

In TBAE’s Marketing Basics course, participants will be given basic marketing knowledge that will give them the ability to grow and build your business.  Marketing is ever changing, and the participants will be given  fresh perspective and information that will assist them in their marketing decisions. No matter the product or service, your business will benefit with a better understanding of marketing.

Subjects covered in the Marketing Basics course include What is Marketing?, Common Marketing Types, The Marketing Mix, Communicating the Right Way, Customer Communications, Marketing Goals, The Marketing Funnel and Marketing Mistakes.

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