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Personal Branding Training Course

Personal branding is the practice of people marketing themselves and their careers as brands. The term branding has long been relegated to companies, but today almost every individual has a personal brand. In today’s marketplace, it’s tough to stand out. Personal branding allows you to establish a reputation and an identity while still maintaining a personal level of trust and interaction, usually through social media. Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Whether you use your personal brand to consult, freelance, or drive more traffic and trust to your company, it's vitally important to establish one to stay competitive. It is important to be aware of how you are viewed. You are your brand so protect it. Live it.

This course will allow you to define and control your image as well as sharpening your brand. Once you lay the groundwork and plant the seeds, you'll be in a great position to eventually reap the benefits. You will be able to develop a professional appearance and use social media appropriately. The course will also look at how to manage your brand in a crisis.